The product is first digital tourist routs of rural area of Trebinje. It will enable to the tourist to explore the cultural and natural heritage outside the urban area both in groups and individually and using different mobility types. That will contribute to the more equilibrate tourist flows, it will offer new tourist content with the intention of tourist longer stay. The service offered will trigger cultural tourism development in mostly under populated and abandoned rural area introducing possibility of new economic activities in local communities. 

By the end of the TExTOUR, at least 3 thematic routes with QR codes will be created and will enable the basic service to evaluate the monitoring of tourists based on the analysis of cellular phones data will be made available.